Starting Out

Last year, while I was dreaming about Salt Paper Co., I thought I would launch this company in February before Valentine's Day. Today, I find myself still in the process of putting things together. There are days where I feel exhilarated and ready to go, and there are others where I feel defeated, doubtful and fearful about failing. When I look at existing companies, I get both inspired and anxious. In my heart I say to myself, "Wow! I want to be as cool as them! Look at their following!". Comparison can have positive effects when you think "here are things I need to improve!" but it can be a terrible thing if all you think is "I'll never be like them! I suck at everything!" (me).

Thank goodness for a husband who points out my weaknesses in love and points me back to God. And thank the Lord for his word and reminders about my identity.  "But now thus says the Lord, he who created you, O Jacob, he who formed you, O Israel: 'Fear not for I have redeemed you; I have called you by name, you are mine. When you pass through the waters, I will be with you; and through the rivers, they shall not overwhelm you; when you walk through fire you shall not be burned, and the flame shall not consume you. For I am the Lord your God, the Holy One of Israel, your Savior.'" Isaiah 43:1-3a

I am loved by the One who created me and called me by my name! Though there may be obstacles, I must cast my anxieties on Him and depend on Him to lead me through the waters and fire. Failure is an option - it can happen - but it's not what defines me. 

So now, I will go forth and commit myself to doing everything in love and excellence, and not be held back in fear! And that, my friends, is the vision of this company. 

xo jesica